I can’t help but wonder what Apple can bring to the table with a television. With Apple’s standards of premium hardware, I believe a TV that Apple would deliver would be much different to what’s currently on the market.
If Apple made a TV, it would probably have 4-sided symmetrical bezels, which is currently rare in the current TV market, even on the most expensive flagships. The only TVs right now with 4-sided symmetrical bezels are the designer ones, and they aren’t exactly thin bezels as well. I just feel like if Apple made a TV they would prioritize the TV looking premium rather than just the panel itself. I don’t even think they should compete with the flagships by introducing a super color-accurate panel, but they should just put out something that’s different to the rest of the TV that’s on the market with their standards of a premium design.
I also bet a lot of consumers, especially the people who already own an Apple TV would want a TV made by Apple since it would come with tvOS. I also bet that the TV would have an iPhone chip and enough ram that’s easily the TV with the most powerful system and smoothest UI on the market. Steve Jobs also talked about how there is an issue in the TV industry is with TV boxes you now have multiple remotes. If Apple made a TV, it would make the TV just a single device with one remote without the need to connect another Apple TV.